Advertising and Promotions Managers
Tasks Include:
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
more »
The data sources for the information displayed here include: O*NET™; US Department of Labor (BLS); Virginia Workforce Connection. (Using onet28)
Projections Quick View:
Virginia: +5.6%
National: +7.1%
Education
Bachelor's Degree
Job Zone:
Four: Considerable Preparation Needed
Income Range:
Highest ($50,000 and up)
Median Earnings:
National
$127,830.00
State
$112,070.00
Regional
Advertising and Promotions Managers
Description
Career Cluster: | Marketing Sales & Service |
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Education
Required Level of Education
- Bachelor's Degree = 60.02%
- High School Diploma - or the equivalent (for example, GED) = 9.82%
- Associate's Degree (or other 2-year degree) = 8.04%
- Some College Courses = 7.67%
- Less than a High School Diploma = 6.16%
- Master's Degree = 5.87%
- Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. = 2.42%
Related Work Experience
- Over 4 years, up to and including 6 years = 26.52%
- Over 2 years, up to and including 4 years = 21.74%
- Over 6 years, up to and including 8 years = 16.49%
- Over 6 months, up to and including 1 year = 14.20%
- Over 1 year, up to and including 2 years = 13.73%
- Over 10 years = 4.90%
- Over 8 years, up to and including 10 years = 2.42%
On-Site or In-Plant Training
- Up to and including 1 month = 25.12%
- None = 22.39%
- Over 1 month, up to and including 3 months = 21.26%
- Over 3 months, up to and including 6 months = 10.12%
- Over 6 months, up to and including 1 year = 7.34%
- Over 1 year, up to and including 2 years = 6.45%
- Over 10 years = 4.90%
- Over 2 years, up to and including 4 years = 2.42%
On-the-Job Training
- Anything beyond short demonstration, up to and including 1 month = 38.54%
- Over 1 month, up to and including 3 months = 21.64%
- Over 6 months, up to and including 1 year = 11.03%
- None or short demonstration = 10.58%
- Over 3 months, up to and including 6 months = 7.65%
- Over 1 year, up to and including 2 years = 5.66%
- Over 4 years, up to and including 10 years = 4.90%
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Tasks
Core Tasks Include:
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Coordinate with the media to disseminate advertising.
- Contact organizations to explain services and facilities offered.
Supplemental Tasks Include:
- Prepare and negotiate advertising and sales contracts.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Train and direct workers engaged in developing and producing advertisements.
- Direct and coordinate product research and development.
- Represent company at trade association meetings to promote products.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Tasks Include:
- Analyze marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Tools and Technology
Tools Include:
- Desktop computers
- Notebook computers
- Personal computers
- Personal digital assistant PDAs or organizers (Personal digital assistants PDA)
- Scanners
- Tablet computers
Technologies Include:
- Analytical or scientific software
- Mediamix software
- Media Professional software
- Business analysis software
- Relex Weibull
- Data base reporting software
- AdRelevance software
- Data base user interface and query software
- Microsoft Access
- Database software
- Data mining software
- ClarityBlue software
- Desktop publishing software
- Adobe Systems Adobe PageMaker
- Desktop publishing software
- Quark software
- Development environment software
- Adobe Systems Adobe Creative Suite software
- Document management software
- Data warehousing software
- Electronic mail software
- Microsoft Outlook
- IBM Lotus Notes
- Enterprise resource planning ERP software
- Actuate software
- Graphics or photo imaging software
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe Photoshop software
- Graphics software
- Internet browser software
- Web browser software
- Presentation software
- Microsoft PowerPoint
- Project management software
- Marketing Pilot software
- Atlas OnePoint software
- PaloAlto Advertising Plan Pro
- ComponentScience WebPlanner
- Rain Catcher Inspire
- Brainworks software
- Unisys Advertising Manager
- FlowMaster software
- Spreadsheet software
- Microsoft Excel
- Spreadsheet software
- Video creation and editing software
- Apple iMovie
- Web page creation and editing software
- Adobe Systems Adobe Flash Player
- Adobe Systems Adobe Dreamweaver
- Word processing software
- Microsoft Word
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Special Requirements
Certification and advancement. Some associations offer certification programs for these managers. Certification—an indication of competence and achievement—is particularly important in a competitive job market. While relatively few advertising, marketing, promotions, public relations, and sales managers currently are certified, the number of managers who seek certification is expected to grow. Today, there are numerous management certification programs based on education and job performance. In addition, The Public Relations Society of America offers a certification program for public relations practitioners based on years of experience and performance on an examination.
Although experience, ability, and leadership are emphasized for promotion, advancement can be accelerated by participation in management training programs conducted by larger firms. Many firms also provide their employees with continuing education opportunities—either in-house or at local colleges and universities—and encourage employee participation in seminars and conferences, often held by professional societies. In collaboration with colleges and universities, numerous marketing and related associations sponsor national or local management training programs. Course subjects include brand and product management, international marketing, sales management evaluation, telemarketing and direct sales, interactive marketing, promotion, marketing communication, market research, organizational communication, and data-processing systems procedures and management. Many firms pay all or part of the cost for employees who successfully complete courses.
Because of the importance and high visibility of their jobs, advertising, marketing, promotions, public relations, and sales managers often are prime candidates for advancement to the highest ranks. Well-trained, experienced, and successful managers may be promoted to higher positions in their own or another firm; some become top executives. Managers with extensive experience and sufficient capital may open their own businesses
For More Information, Contact:
American Association of Advertising Agencies
405 Lexington Ave., New York, NY 10174-1801
Phone: 21.2-6.2500
Fax: 202.-85.3675
http://www.aaaa.org
[email protected]
The data sources for the information displayed here include: Virginia Career VIEW Research. (Using onet28)
Advertising and Promotions Managers
Additional Resources
For information about careers and certification in sales and marketing management contact:
Sales and Marketing Executives International
5500 Interstate North Pkwy.
No. 545
Atlanta, GA 30328-4662
http://www.smei.org
For information about careers in advertising management contact:
American Association of Advertising Agencies
405 Lexington Ave.
New York, NY 10174-1801
http://www.aaaa.org
Information about careers and certification in public relations management is available from:
Public Relations Society of America
33 Irving Place
New York, NY 10003-2376
http://www.prsa.org
The data sources for the information displayed here include: Virginia Career VIEW Research. (Using onet28)
Advertising and Promotions Managers
Knowledge
% | Subject | Description |
---|---|---|
92.00 | Sales and Marketing | Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
85.25 | English Language | Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
83.75 | Communications and Media | Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
79.00 | Customer and Personal Service | Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
78.00 | Administration and Management | Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
57.75 | Computers and Electronics | Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
56.25 | Administrative | Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology. |
54.00 | Mathematics | Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. |
51.00 | Economics and Accounting | Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data. |
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Skills
% | Subject | Description |
---|---|---|
78.00 | Active Listening | Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
75.00 | Speaking | Talking to others to convey information effectively. |
75.00 | Critical Thinking | Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. |
75.00 | Social Perceptiveness | Being aware of others' reactions and understanding why they react as they do. |
68.75 | Reading Comprehension | Understanding written sentences and paragraphs in work-related documents. |
68.75 | Writing | Communicating effectively in writing as appropriate for the needs of the audience. |
68.75 | Judgment and Decision Making | Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
62.50 | Complex Problem Solving | Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
62.50 | Time Management | Managing one's own time and the time of others. |
62.50 | Coordination | Adjusting actions in relation to others' actions. |
59.50 | Persuasion | Persuading others to change their minds or behavior. |
56.25 | Active Learning | Understanding the implications of new information for both current and future problem-solving and decision-making. |
56.25 | Monitoring | Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
53.00 | Systems Analysis | Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. |
53.00 | Systems Evaluation | Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. |
53.00 | Negotiation | Bringing others together and trying to reconcile differences. |
53.00 | Service Orientation | Actively looking for ways to help people. |
53.00 | Management of Personnel Resources | Motivating, developing, and directing people as they work, identifying the best people for the job. |
50.00 | Mathematics | Using mathematics to solve problems. |
50.00 | Learning Strategies | Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. |
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Abilities
% | Subject | Description |
---|---|---|
81.25 | Oral Expression | The ability to communicate information and ideas in speaking so others will understand. |
75.00 | Oral Comprehension | The ability to listen to and understand information and ideas presented through spoken words and sentences. |
75.00 | Written Comprehension | The ability to read and understand information and ideas presented in writing. |
75.00 | Speech Clarity | The ability to speak clearly so others can understand you. |
72.00 | Written Expression | The ability to communicate information and ideas in writing so others will understand. |
72.00 | Deductive Reasoning | The ability to apply general rules to specific problems to produce answers that make sense. |
72.00 | Speech Recognition | The ability to identify and understand the speech of another person. |
68.75 | Fluency of Ideas | The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
68.75 | Originality | The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
68.75 | Near Vision | The ability to see details at close range (within a few feet of the observer). |
65.50 | Problem Sensitivity | The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem. |
62.50 | Inductive Reasoning | The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
59.50 | Category Flexibility | The ability to generate or use different sets of rules for combining or grouping things in different ways. |
56.25 | Information Ordering | The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). |
56.25 | Visualization | The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged. |
53.00 | Flexibility of Closure | The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material. |
50.00 | Mathematical Reasoning | The ability to choose the right mathematical methods or formulas to solve a problem. |
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Work Activities
% | Subject | Description |
---|---|---|
90.25 | Working with Computers | Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
84.25 | Communicating with People Outside the Organization | Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
83.00 | Getting Information | Observing, receiving, and otherwise obtaining information from all relevant sources. |
81.25 | Communicating with Supervisors, Peers, or Subordinates | Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
79.25 | Organizing, Planning, and Prioritizing Work | Developing specific goals and plans to prioritize, organize, and accomplish your work. |
76.25 | Thinking Creatively | Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
75.25 | Establishing and Maintaining Interpersonal Relationships | Developing constructive and cooperative working relationships with others, and maintaining them over time. |
70.50 | Making Decisions and Solving Problems | Analyzing information and evaluating results to choose the best solution and solve problems. |
69.50 | Updating and Using Relevant Knowledge | Keeping up-to-date technically and applying new knowledge to your job. |
66.00 | Selling or Influencing Others | Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
65.00 | Identifying Objects, Actions, and Events | Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
62.75 | Processing Information | Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. |
60.50 | Developing Objectives and Strategies | Establishing long-range objectives and specifying the strategies and actions to achieve them. |
59.25 | Judging the Qualities of Objects, Services, or People | Assessing the value, importance, or quality of things or people. |
58.50 | Scheduling Work and Activities | Scheduling events, programs, and activities, as well as the work of others. |
57.75 | Documenting/Recording Information | Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. |
56.50 | Analyzing Data or Information | Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. |
54.50 | Performing for or Working Directly with the Public | Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. |
52.75 | Performing Administrative Activities | Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. |
51.75 | Coordinating the Work and Activities of Others | Getting members of a group to work together to accomplish tasks. |
50.25 | Interpreting the Meaning of Information for Others | Translating or explaining what information means and how it can be used. |
49.50 | Guiding, Directing, and Motivating Subordinates | Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. |
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Work Styles
% | Subject | Description |
---|---|---|
89.00 | Initiative | Job requires a willingness to take on responsibilities and challenges. |
87.75 | Cooperation | Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
87.75 | Dependability | Job requires being reliable, responsible, and dependable, and fulfilling obligations. |
87.00 | Attention to Detail | Job requires being careful about detail and thorough in completing work tasks. |
85.50 | Adaptability/Flexibility | Job requires being open to change (positive or negative) and to considerable variety in the workplace. |
83.75 | Stress Tolerance | Job requires accepting criticism and dealing calmly and effectively with high-stress situations. |
83.00 | Persistence | Job requires persistence in the face of obstacles. |
79.50 | Self-Control | Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. |
79.25 | Integrity | Job requires being honest and ethical. |
77.50 | Achievement/Effort | Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. |
76.00 | Independence | Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. |
75.75 | Leadership | Job requires a willingness to lead, take charge, and offer opinions and direction. |
74.75 | Innovation | Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. |
72.00 | Analytical Thinking | Job requires analyzing information and using logic to address work-related issues and problems. |
70.25 | Concern for Others | Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. |
67.50 | Social Orientation | Job requires preferring to work with others rather than alone, and being personally connected with others on the job. |
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Work Values
% | Subject | Description |
---|---|---|
72.17 | Achievement | Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. |
72.17 | Working Conditions | Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. |
72.17 | Recognition | Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. |
72.17 | Independence | Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. |
66.67 | Relationships | Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service. |
50.00 | Support | Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical. |
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Work Context
% | Subject | Description |
---|---|---|
100.00 | Electronic Mail | How often do you use electronic mail in this job? |
97.40 | Face-to-Face Discussions | How often do you have to have face-to-face discussions with individuals or teams in this job? |
96.00 | Telephone | How often do you have telephone conversations in this job? |
93.60 | Contact With Others | How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it? |
92.40 | Indoors, Environmentally Controlled | How often does this job require working indoors in environmentally controlled conditions? |
89.40 | Work With Work Group or Team | How important is it to work with others in a group or team in this job? |
88.00 | Time Pressure | How often does this job require the worker to meet strict deadlines? |
86.60 | Spend Time Sitting | How much does this job require sitting? |
86.20 | Frequency of Decision Making | How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization? |
86.00 | Importance of Being Exact or Accurate | How important is being very exact or highly accurate in performing this job? |
84.60 | Structured versus Unstructured Work | To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals? |
83.80 | Deal With External Customers | How important is it to work with external customers or the public in this job? |
82.20 | Coordinate or Lead Others | How important is it to coordinate or lead others in accomplishing work activities in this job? |
80.80 | Freedom to Make Decisions | How much decision making freedom, without supervision, does the job offer? |
80.60 | Impact of Decisions on Co-workers or Company Results | What results do your decisions usually have on other people or the image or reputation or financial resources of your employer? |
76.00 | Responsibility for Outcomes and Results | How responsible is the worker for work outcomes and results of other workers? |
75.60 | Letters and Memos | How often does the job require written letters and memos? |
66.80 | Level of Competition | To what extent does this job require the worker to compete or to be aware of competitive pressures? |
63.00 | Frequency of Conflict Situations | How often are there conflict situations the employee has to face in this job? |
58.40 | Deal With Unpleasant or Angry People | How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements? |
56.40 | Physical Proximity | To what extent does this job require the worker to perform job tasks in close physical proximity to other people? |
54.00 | Importance of Repeating Same Tasks | How important is repeating the same physical activities (e.g., key entry) or mental activities (e.g., checking entries in a ledger) over and over, without stopping, to performing this job? |
51.00 | Public Speaking | How often do you have to perform public speaking in this job? |
50.40 | Responsible for Others' Health and Safety | How much responsibility is there for the health and safety of others in this job? |
50.00 | Spend Time Making Repetitive Motions | How much does this job require making repetitive motions? |
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Job Zone Four: Considerable Preparation Needed
- Overall Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Job Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Examples
- Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Earnings Benefits*
Region | Entry Level | Median | Experienced |
---|---|---|---|
United States | $60,380.00 | $127,830.00 | $172,920.00 |
Virginia | $37,220.00 | $112,070.00 | $143,190.00 |
Region | Entry Level | Median | Experienced |
Alexandria/Arlington | $79,033.62 | $137,291.78 | $175,790.26 |
Bay Consortium | No Data | No Data | No Data |
Capital Region Workforce Partnership | $69,443.93 | $122,760.89 | $146,012.55 |
Central VA/Region2000 | No Data | No Data | No Data |
Crater Area | No Data | No Data | No Data |
Greater Peninsula | $57,621.77 | $101,209.33 | $121,066.92 |
Hampton Roads | $44,527.86 | $96,577.15 | $131,180.81 |
New River/Mt. Rogers | No Data | No Data | No Data |
Northern Virginia | $67,371.58 | $123,392.18 | $161,220.62 |
Piedmont Workforce | No Data | No Data | No Data |
Shenandoah Valley | No Data | No Data | No Data |
South Central | No Data | No Data | No Data |
Southwestern Virginia | No Data | No Data | No Data |
West Piedmont | No Data | No Data | No Data |
Western Virginia | No Data | No Data | No Data |
* Earnings Calculations:
Regional Earnings:
Entry = Annual mean of the lower 1/3 wage distribution;
Experienced = Annual mean of the upper 2/3 wage distribution.
National and State Earnings:
Entry = Annual 10th percentile wage;
Experienced = Annual 75th percentile wage.
The data sources for the information displayed here include: US Department of Labor (BLS); Virginia Workforce Connection. (Using onet28)
Advertising and Promotions Managers
Employment Projections
Current | Projected | % Change | |
---|---|---|---|
United States | 28,000 | 30,000 | +7.1% |
Virginia | 180 | 190 | +5.6% |
Region | Current* | Projected | % Change |
Alexandria/Arlington | No Data | No Data | No Data |
Bay Consortium | No Data | No Data | No Data |
Capital Region Workforce Partnership | No Data | No Data | No Data |
Central VA/Region2000 | No Data | No Data | No Data |
Crater Area | No Data | No Data | No Data |
Greater Peninsula | No Data | No Data | No Data |
Hampton Roads | No Data | No Data | No Data |
New River/Mt. Rogers | No Data | No Data | No Data |
Northern Virginia | No Data | No Data | No Data |
Piedmont Workforce | No Data | No Data | No Data |
Shenandoah Valley | No Data | No Data | No Data |
South Central | No Data | No Data | No Data |
Southwestern Virginia | No Data | No Data | No Data |
West Piedmont | No Data | No Data | No Data |
Western Virginia | No Data | No Data | No Data |
The data sources for the information displayed here include: US Department of Labor (BLS); Virginia Workforce Connection. (Using onet28)
Advertising and Promotions Managers
Related Occupations
Related Occupations
The related occupations here have similar general capabilities and interests; career explorers may also be interested in the related occupations:- Advertising Sales Agents
- Marketing Managers
- Market Research Analysts and Marketing Specialists
- Search Marketing Strategists
- Sales Managers
- Public Relations Managers
- Public Relations Specialists
- Fundraising Managers
- Online Merchants
- Fundraisers
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Writers and Authors
- Business Intelligence Analysts
- Agents and Business Managers of Artists, Performers, and Athletes
- Management Analysts
- Merchandise Displayers and Window Trimmers
- Purchasing Managers
- Telemarketers
- Web Administrators
- Art Directors
Careers in Marketing Management Pathway:
- Advertising and Promotions Managers
- Fundraising Managers
- Marketing Managers
- Property, Real Estate, and Community Association Managers
- Public Relations Managers
- Sales Managers
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
View Videos
CareerOneStop Video
View Video & Transcript on CareerOneStop
CareerOneStop Marketing Sales & Service Videos
Overview
Occupations
The data sources for the information displayed here include: New York State Department of Labor; New Jersey Department of Labor; California Occupational Information Coordinating Committee; CareerOneStop. (Using onet28)
Advertising and Promotions Managers
Proficiency Ratings
These proficiencies are scored on a scale from 1 to 5 with 1 being not
important to the job and 5 being extremely important to the job.
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Titles
- Account Executive
- Account Manager
- Account Specialist
- Advertising Account Executive
- Advertising Account Manager
- Advertising Agency Manager
- Advertising Campaign Manager
- Advertising Coordinator
- Advertising Director
- Advertising Executive
- Advertising Manager
- Advertising Sales Manager
- Advertising Sales Representative
- Art Director
- Brand Manager
- Campaign Director
- Campaign Manager
- Circulation Director
- Circulation Manager
- Classified Advertising Manager
- Client Services Director
- Director of Marketing
- Director of Sales and Marketing
- Director of Sales Marketing
- Head of Advertising
- Head of Sales Promotion
- Market Development Director
- Marketing and Promotions Manager
- Marketing Director
- Marketing Manager
- Marketing Strategist
- Media Director
- Media Promoter
- Print Traffic Manager
- Promotion Manager
- Promotions Coordinator
- Promotions Director
- Promotions Executive Producer (Promos Executive Producer)
- Promotions Manager
- Promotions Producer
- Recruitment Advertising Manager
- Retail Advertising Sales Manager
- Sales Manager
- Sales Promotion Manager
The data sources for the information displayed here include: O*NET™. (Using onet28)
Advertising and Promotions Managers
Related Schools
- Averett University
- Eastern Mennonite University
- Ferrum College
- George Mason University
- Hampton University
- James Madison University
- Liberty University
- Mary Baldwin University
- Old Dominion University
- Radford University
- Regent University
- University of Lynchburg
- Virginia Commonwealth University
- Virginia Polytechnic Institute and State University
- Virginia State University
- Washington and Lee University
- William & Mary
The data sources for the information displayed here include: O*NET™. (Using onet28)