Public Relations Managers
Tasks Include:
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
more »
The data sources for the information displayed here include: O*NETâ„¢; US Department of Labor (BLS); Virginia Workforce Connection. (Using onet28)
Projections Quick View:
Virginia: No Data
National: +7.5%
Education
Bachelor's Degree
Job Zone:
Four: Considerable Preparation Needed
Income Range:
Highest ($50,000 and up)
Median Earnings:
National
$129,430.00
State
$149,400.00
Regional
Public Relations Managers
Description
Career Cluster: | Marketing Sales & Service |
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
The data sources for the information displayed here include: O*NETâ„¢. (Using onet28)
Public Relations Managers
Tasks
Tasks Include:
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Maintain company archives.
- Manage communications budgets.
- Manage in-house communication courses.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Observe and report on social, economic, and political trends that might affect employers.
- Produce films and other video products, regulate their distribution, and operate film library.
- Respond to requests for information about employers' activities or status.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
The data sources for the information displayed here include: O*NETâ„¢. (Using onet28)
Public Relations Managers
Job Zone Four: Considerable Preparation Needed
- Overall Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Job Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Examples
- Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
The data sources for the information displayed here include: O*NETâ„¢. (Using onet28)
Public Relations Managers
Earnings Benefits*
Region | Entry Level | Median | Experienced |
---|---|---|---|
United States | $71,710.00 | $129,430.00 | $177,170.00 |
Virginia | $78,740.00 | $149,400.00 | $215,200.00 |
Region | Entry Level | Median | Experienced |
Alexandria/Arlington | No Data | No Data | No Data |
Bay Consortium | No Data | No Data | No Data |
Capital Region Workforce Partnership | No Data | No Data | No Data |
Central VA/Region2000 | No Data | No Data | No Data |
Crater Area | No Data | No Data | No Data |
Greater Peninsula | No Data | No Data | No Data |
Hampton Roads | No Data | No Data | No Data |
New River/Mt. Rogers | No Data | No Data | No Data |
Northern Virginia | No Data | No Data | No Data |
Piedmont Workforce | No Data | No Data | No Data |
Shenandoah Valley | No Data | No Data | No Data |
South Central | No Data | No Data | No Data |
Southwestern Virginia | No Data | No Data | No Data |
West Piedmont | No Data | No Data | No Data |
Western Virginia | No Data | No Data | No Data |
* Earnings Calculations:
Regional Earnings:
Entry = Annual mean of the lower 1/3 wage distribution;
Experienced = Annual mean of the upper 2/3 wage distribution.
National and State Earnings:
Entry = Annual 10th percentile wage;
Experienced = Annual 75th percentile wage.
The data sources for the information displayed here include: US Department of Labor (BLS); Virginia Workforce Connection. (Using onet28)
Public Relations Managers
Employment Projections
Current | Projected | % Change | |
---|---|---|---|
United States | 66,700 | 71,700 | +7.5% |
Virginia | No Data | No Data | No Data |
Region | Current* | Projected | % Change |
Alexandria/Arlington | No Data | No Data | No Data |
Bay Consortium | No Data | No Data | No Data |
Capital Region Workforce Partnership | No Data | No Data | No Data |
Central VA/Region2000 | No Data | No Data | No Data |
Crater Area | No Data | No Data | No Data |
Greater Peninsula | No Data | No Data | No Data |
Hampton Roads | No Data | No Data | No Data |
New River/Mt. Rogers | No Data | No Data | No Data |
Northern Virginia | No Data | No Data | No Data |
Piedmont Workforce | No Data | No Data | No Data |
Shenandoah Valley | No Data | No Data | No Data |
South Central | No Data | No Data | No Data |
Southwestern Virginia | No Data | No Data | No Data |
West Piedmont | No Data | No Data | No Data |
Western Virginia | No Data | No Data | No Data |
The data sources for the information displayed here include: US Department of Labor (BLS); Virginia Workforce Connection. (Using onet28)
Public Relations Managers
Related Occupations
Related Occupations
The related occupations here have similar general capabilities and interests; career explorers may also be interested in the related occupations:- Public Relations Specialists
- Advertising and Promotions Managers
- Management Analysts
- Market Research Analysts and Marketing Specialists
- Marketing Managers
- Fundraising Managers
- Social and Community Service Managers
- Human Resources Managers
- Search Marketing Strategists
- General and Operations Managers
- Chief Executives
- Communications Teachers, Postsecondary
- Administrative Services Managers
- Business Teachers, Postsecondary
- Human Resources Specialists
- Business Intelligence Analysts
- Executive Secretaries and Executive Administrative Assistants
- Labor Relations Specialists
- Political Science Teachers, Postsecondary
- Political Scientists
Careers in Marketing Management Pathway:
- Advertising and Promotions Managers
- Fundraising Managers
- Marketing Managers
- Property, Real Estate, and Community Association Managers
- Public Relations Managers
- Sales Managers
The data sources for the information displayed here include: O*NETâ„¢. (Using onet28)
Public Relations Managers
View Videos
CareerOneStop Video
View Video & Transcript on CareerOneStop
CareerOneStop Marketing Sales & Service Videos
Overview
Occupations
The data sources for the information displayed here include: New York State Department of Labor; New Jersey Department of Labor; California Occupational Information Coordinating Committee; CareerOneStop. (Using onet28)
Public Relations Managers
Military Training
The following military job classifications are available for this occupation:
- Administrators, General
- Information
- Police
The data sources for the information displayed here include: Defense Manpower Data Center. (Using onet28)
Public Relations Managers
Related Schools
- Averett University
- Bluefield University
- Bridgewater College
- Brightpoint Community College
- Christopher Newport University
- DeVry University-Virginia
- Emory & Henry College
- Ferrum College
- George Mason University
- Hampton University
- Hollins University
- James Madison University
- Liberty University
- Longwood University
- Mary Baldwin University
- Marymount University
- Radford University
- Randolph College
- Randolph-Macon College
- Regent University
- Richard Bland College
- Roanoke College
- Shenandoah University
- University of Lynchburg
- Virginia Commonwealth University
- Virginia Polytechnic Institute and State University
- Virginia State University
- Virginia Union University
- Virginia Wesleyan University
- Washington and Lee University
The data sources for the information displayed here include: Defense Manpower Data Center. (Using onet28)