Marketing Managers
Tasks
Core Tasks Include:
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Compile lists describing product or service offerings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Supplemental Tasks Include:
- Select products or accessories to be displayed at trade or special production shows.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
The data sources for the information displayed here include: O*NET™. (Using onet28)
