Advertising and Promotions Managers
Tasks
Core Tasks Include:
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Coordinate with the media to disseminate advertising.
- Contact organizations to explain services and facilities offered.
Supplemental Tasks Include:
- Prepare and negotiate advertising and sales contracts.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Train and direct workers engaged in developing and producing advertisements.
- Direct and coordinate product research and development.
- Represent company at trade association meetings to promote products.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Tasks Include:
- Analyze marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
The data sources for the information displayed here include: O*NET™. (Using onet291)
